New business klaxon! Welsh Cheese Company brings the finest Welsh cheeses TO YOUR DOOR!

How exciting is this! The brand new Welsh Cheese Company (run by a founding member of the awesome Barry Horns) is launching on Monday! They’ll be selling the very best artisan Welsh cheeses online through their website, working directly with 12 cheese producers, and stocking over 50 cheeses. They’re also doing a subscription service called Clwb Caws and a range of hampers and gift boxes – just in time for Christmas! 

Cardiff-based musician Tom Pinder – who plays the sousaphone in Welsh Supporters’ band The Barry Horns and the trombone for world famous performers such as Paolo Nutini – is about to embark on a new adventure after founding The Welsh Cheese Company, an online retailer selling the very best Welsh cheeses.  You can check out the produce at, or on Twitter @welshcheeseco. 


Tom decided to create the company when he realised Welsh cheese doesn’t always get the attention it deserves:

“Over recent years I’ve been getting more and more interested in the sourcing and the quality of the food I eat, and as a non meat-eater I’ve been particularly interested in the dairy side of my diet.
I’ve been eating a wide range of amazing Welsh cheeses from the delis in Cardiff, and local farmers’ markets, but I was frustrated that I couldn’t get all of the Welsh cheeses I’d come to love from one supplier, so I thought I’d do something about that and start a business that would bring together cheese from my 11 or 12 favourite Welsh cheese producers in one place.”

Since founding The Welsh Cheese Company, Tom has enjoyed getting to know the producers behind his favourite varieties. He is now keen to introduce more people all over the UK to these cheeses.

“The producers are so passionate about the cheeses they make, but Welsh cheese often seems to be a bit overlooked somehow. Some of the English cheesemakers are great at publicising themselves, and promoting themselves online, but some in Wales don’t seem to be as well known, despite often being even more critically acclaimed than their English counterparts.”

One of the most important parts of The Welsh Cheese Company’s mission is to tell people the story behind the cheeses it is selling. The website will have lots of information about all of its cheesemakers, and the farms that each cheese comes from:

“We’re working directly with producers, and buying direct from the farm, so we’ll be able to get cheese to the customers in the best possible condition.”

Tom isn’t stopping at cheeses, either: The Welsh Cheese Company will offer a glorious selection of other Welsh produce to compliment its cheeses:

“We’ll be offering a range of hampers and gift boxes, all full over the very best Welsh artisan food and drinks, to suit every budget. From gin to chutney, and from beer to chocolate, there will be something for everyone!”

Meet Tom Pinder, he’s great

The Welsh Cheese Company’s founder Tom Pinder is well known in Wales as a founding member of the Welsh football team’s official supporters’ band, The Barry Horns, but his career in music has taken him on many other adventures, including travelling the world with acclaimed Scottish singer-songwriter Paolo Nutini.

“It’s taken me all around the world,” he says. “The tour of the last Paolo album took us to New Zealand, Australia, South Korea, South Africa, Canada, the USA several times, and most countries in Europe. Our last tour was to South America just a few months ago.” He plans to continue performing with Paolo as much as possible, as well as continuing to play with the Barry Horns at Welsh international football matches too.

“The Barry Horns has been a big part of my life over the past 7 or so years. When we started the band it was just a small group of close friends who had played in Cardiff bands together for years, but it’s grown and grown and been an amazing experience. The Euro finals in France last year were absolutely incredible.”

Tom has been working primarily as a musician ever since finishing his music degree at Cardiff University in 2002.

“During university I was in a couple of bands, and when I graduated I moved into a two bed house with the six other members of one of the bands, and we toured round Europe and the UK for a few years. In 2006 that band came to and end, and I decided I should try to get a proper job. I worked briefly in public affairs in the Bay, and then more music opportunities came along, so I started touring with Get Cape Wear Cape Fly, and then with Paolo Nutini, and that’s been my main job since then really.”

Alongside the touring, Tom also set up a music rehearsal studios business in Cardiff around six years ago, called the Cardiff Arches. That’s still going strong and has been his main preoccupation when he’s not touring. With the new cheese business taking off he will be handing over the running over the studios to colleagues.

“I’m very excited about The Welsh Cheese Company and it’s refreshing to be doing something outside of music – although I remain as passionate about music as ever, and will always continue to play in bands,” he says.


Twelve Cardiff Instagrammers you have to follow …

Ten Cardiff Instagrammers you have to follow …

In case you’re of this persuasion, yeah, we be grammin. Follow us @WeAreCardiff.


26 year old Abdullah Yahia has to be one of the most inspiring fashion photographers working in the city, destined for big things. Follow him for ethereal landscapes and his forthcoming film work …

“The world breaks everyone and afterward, some are strong at the broken places.”



Okay, she’s not strictly based in Cardiff, but she comes here to shoot a lot and her wildlife photography is just wonderful! Big shouts!



For unexpected angles of this wonderful city of ours, get on 18 year old xeno.v (aka Qureshi)’s feed. He posted one of our most viewed IG photos of last year – the beautiful shot of the ‘Cardiff eye’ from Winter Wonderland last year.



For ongoing documentary of what’s happening in the city, follow Chris’s feed. Also does a tidy line in tees and other merch. 

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Autumnal tints and a shiny new Cardiff

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The official feed for the Bute Park Arboretum – Cardiff’s premier park with a nationally-significant tree collection! Follow them for adorable hedgehog photos and the life and times of our wonderful park.


If you wanna see endless delicious posts of life around Cardiff mixed in with fashion, food and a mischievous Golden Retriever pup called Bungle, the Cardiff Cwtch is your gal!


While we’re talking about food, there’s one Cardiff blogger you have to follow, and despite what his name might suggest, this is food that even omnivores will be desperate to devour. Don’t believe me?? Just head over to 25 year old Gaz Oakley’s feed and see for yourself…  /  YouTube for Recipe Videos



It’s a bit of a no brainer to say you should be following @igerscardiff … collaborating Instagrammers who meet in Cardiff. Photowalks, Socials and Competitions and part of the Igers Network!



Beautiful shots from around the city – filtered!




Lorna Cabble is one of our fav USW-graduated photojournalists! Follow her feed for news of projects around south Wales.

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It’s pretty cool that our National Assembly has its own Instagram feed … follow for events around the building and the bay, and to follow the law-making and government-scrutinising process in action!




We couldn’t finish without including our very own rescue dog, Zelda. We rescued her from Cardiff Dogs Home last week, and she’s quickly becoming an Instagram star! I mean, we would say this, but we think she’s adorable. If pets on IG is your vibe, follow her! (More about how we got Zelda here: Meet Zelda)



Creative Cardiff’s second birthday show and tell plus We Are Cardiff DJs!

To our wonderful pals over at Creative Cardiff, we bid you HAPPY BIRTHDAY!!!

Creative Cardiff is two years young! And we would love to celebrate with you on Monday, 16 October at ffresh in Wales Millennium Centre from 7pm at our bumper Show & Tell. You can expect truly exceptional speakers, entertainment and, of course, birthday cake! SIGN UP FOR THE PARTY

Creative Cardiff’s ‘Show & Tell’ is a quarterly event that gives a platform to the exciting range of creative people and projects in the city. It brings together Cardiff’s creative community, from emerging talent to old hands, to hear about their current projects and ambitions.

Each of the speakers will give a 10-minute lightning talk. And they’ll bring an object. The object might be the source of their inspiration, a tool of their trade or a comfort blanket. The speakers will share their work and explain the importance of the object they’ve brought along.

Speakers include Karen Mackinnon, Director of Artes Mundi International Visual Arts Exhibition and Prize, Jamie Rees, Director of Marketing at Chapter Arts Centre and star of one man show Oh Hello and Mark Woods, Co-Founder & Chief Technical Officer of AMPLYFI.

If you have any accessibility requirements for this event please email

Oh, and did we mention that WE’RE DJING? Because we are!

If you haven’t joined the Creative Cardiff community yet, YOU SHOULD, because it’s totally FREE, plus you get year round events, a monthly newsletter with loads of REALLY handy links, job listings, and to take part in cool research about how the city is developing. SO JOIN NOW!



Astroid Boys – Broke Album Release, Clwb Ifor Bach

Local outfit Astroid Boys hit a sweet milestone recently, with the release of their Broke album. Photojournalist Aiyush Pachnanda went along to document the night!

In their own words: Rising out of Cardiff’s unlikely CF10 area code, Astroid Boys have cultivated a movement that transcends multiple sub-cultures – a growth that defines them less as a band, and more as voice for the youth.

With a DIY ethos rooted in the punk and hardcore scene, mixed with the raw, narrative approach of grime culture – their sound fuses together multiple perspectives, channeling their aggressions and woes into a platform for creative expression and escapism.

Bringing everything to a climax through their high-energy live shows, the combination of attacking vocals, crushing guitars and Dellux’ signature production never fails to get a crowd bouncing, both cult followers and innocent bystanders alike.



Astroid Boys Facebook

Astroid Boys Twitter

Astroid Boys Instagram

Astroid Boys YouTube

See more of Aiyush’s photography at YO Snaps!

Listen to Ep 23 of Minty’s Guide Gig – where Minty speaks to Benji Wild

And to finish up, Phoenix’s favourite Astroid Boys song: Foreigners