Letters from Cardiff in lockdown: the Foxy Roxie Girls

Today’s instalment for the Letters from Cardiff in lockdown series comes from the Foxy Roxie Girls . We’re looking for your stories, so please contribute to Letters from Cardiff in lockdown


Our aim is to help the local music scene. Filming and recording a series of YouTube videos featuring live performances of local artists. These professional videos are at no costs to the artists and are used to develop their careers. The videos can be shown to agencies, managers or events organisers as promotion leading to bigger opportunities. We also record and film interviews and offer reviews to artists to help promote releases.

As an independent business our project has been swiped of plans and opportunities in lockdown.

With our plans of hosting feature events (gigs, fundraisers) and home studio bookings cancelled, we have definitely felt the pain of the pandemic. With cancellations due to venue closures and the lockdown combined with social distancing, we are limited to what we can offer the music scene.

As the world turns virtual for this strange time, we welcome ourselves the online world. We have had the benefit of more time on our hands to keep our audience entertained with live performances and interviews on Zoom recorded, edited and posted.

It has definitely helped us contact more artists to keep the content interesting. Including upcoming artists from other countries and overseas, as we wouldn’t usually be able to do sessions with people from this far a distance. We have also recorded collaborations with multiple artists and filmed music videos in our home to release. Luckily, they have gone well and seem to keep up the interest.

Living together has helped us so much through this isolating time. As musicians ourselves, we are blessed that we already have the gear and skills to do the music videos, recording of interviews and editing ourselves.

More and more artists are asking for our support, whether it’s a review, single release, interview or simply sharing their own content, we have felt an increase in demand for our help. As an independent business, our project ‘Foxy Roxies’ has been able to establish a style and vibe, which we believe is intriguing more people toward us. As four girls in one house, we do feel the weight of not being able to explore the outside world and actually see the artists in the flesh.

We miss the human contact and social aspect of how we worked before the pandemic.

https://youtu.be/wIQFgbwPNMk

Also with the government funding, arts funding is proving very difficult to obtain. This may mean that we won’t be able to afford the team it requires to keep recording and filming our live videos once things go back to normal, if they ever do. This has made us consider changing what we offer artists and how we can still support our local music scene without funding.

With the live music scene at risk and independent venues on the line, who knows what the future may hold for us.

The Foxy Team are Ruba Muhammed, Reem Muhammed, Violet Hunt-Humphries and Gemma Hunt-Humphries.

Follow Foxy Roxies in the following places:

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