Tag Archives: catapult records

Introducing – the Welsh Music Podcast!

Happy New January! This post is dedicated to a new podcast you NEED to be listening to. This is the Welsh Music Podcast, hosted by James Cuff (We Are Cardiff fans may remember James for helping out on the We Are Cardiff documentary that we made a few years back) and Neil Collins, both avid music fans.

They set the podcast up in 2019 to celebrate Welsh music and culture, past and present, and the people who helped shape it.

Welsh Music Podcast logo

Here’s more about them: “From Anhrefn to Zabrinski we’ll cover it all, including obscure, emerging and established artists, across the Welsh and English language spectrum.

“Each episode will feature a music obsessive guest who has, in some way, helped shape Welsh music and culture. They’ll be talking about their careers and giving an in-depth analysis of their favourite Welsh album.”

Their most recent episode of the podcast features me! (Helia Phoenix, helllooooo). I chat about various things on my musical journey through life in Cardiff, including Catapult Records, Kruger Magazine, Lady Gaga, club nights in Cardiff through the 1990s and 2000s. SO much to chat about. Thanks so much to the Welsh Music Podcast for inviting me on, it was such a lovely chance to reminisce and celebrate!

My nomination for best Welsh album of all time is High Contrast‘s True Colours. I don’t think the electronic scene in Wales gets anywhere near enough coverage or kudos for how diverse and wonderful it is, so this is my attempt to correct that. Also if you think about global impact, Lincoln (High Contrast) is a producer who is leading his field. He worked on the music for the Olympics opening ceremony, he’s a Grammy nominee. This will date this piece, but check the High Contrast Spotify profile and you’ll see his top 10 tracks have had 47 MILLION LISTENS. That’s big time.

Anyway, that’s today. Back to True Colours. It’s a wonderful album, and I mention in the podcast that I did a pre-interview with Lincoln to refresh my memory. We ended up chatting for nearly an hour and there was a lot of interesting stuff in that, so look forward to a post about that in the future.

Listen below:

Here’s the beef:

We talk to music journalist and Cardiff Music Board member Lalovely Phoenix about DJing, working on Kruger Magazine and writing Lady Gaga’s biography.

She also chose the Grammy-nominated High Contrast’s debut as her favourite Welsh album.

Earlier episodes of the podcast so far feature discussions with Dave Owens, Patrick Jones, Huw Stephens, John Rostron, Matt Durbridge, Keri Collins, and they’ve got a lot more guests to come (more about Welsh Music Podcast guests).

Two other Welsh electronic artists I wanted to give a special shout out to:


Follow the Welsh Music Podcast…



Entrepreneurialism, Creativity and the Nature-Nurture Debate

This is a piece put together by Lucy Thomas, Course Leader in BA Music Business at University of South Wales. She published it before Christmas on her LinkedIn and has very kindly allowed us to republish.


Finding myself with some rare time over Christmas I have taken the opportunity to write up a post inspired by some unknown family photos my mum recently shared with me. For the last few years I have been musing concepts of entrepreneurialism, creativity and the nature-nurture debate. It is not my favourite word and I’m not sure exactly what it means, but roughly it’s about new ventures and ideas. The attached photos were a wonderful discovery and have gone some way in confirming my thoughts.

Is entrepreneurialism something that can be taught or is it more of an innate, sixth sense that individuals are born with? Do some people just have the X Factor for new business generation? Obviously, most skills can be learned to some extent, but it is apparent that there are “natural entrepreneurs” who thrive in new landscapes. The traits of individuals wired this way are evident from a young age and at the very heart of it, I see the motivation as creativity and social connectivity. Interaction, expression, the bringing together of things is the driver and pleasure here. It is often the norm for profit to be the secondary result of an excellent service or product. An affirmation of value and not always the main focus as non-entrepreneurs may think.

What has led me to this point has been my own experiences coupled with observations of my oldest son and his friends over the last few years. From the age of about six he genuinely loved nothing better than setting a stall up in the front garden so he could sell, barter, exchange and most of all interact. We then moved to the coast and things got really exciting when the sun shone, people were thirsty and there were tourists. We literally had camper vans pulling up outside and kept running out of stock.

Some young children would rather eat coal than talk to a stranger, or tout a new idea, but our boy just loves to hustle. Fast forward to his dads Street Food projects there is a smoothie stall being incubated along with growing frustration that he’s only 10 and can’t go it alone just yet. We have neither encouraged or discouraged, he’s just been running with his own plans and I have learned that this is the way it is with kids. They have their own ideas no matter what yours are.

Just recently we found these photos of my Great Grandfather’s shop in Pentre selling all kinds of things including bikes and records. I love the way it’s called “W Wiltshire – Athletic, Cycle, Gramophone, Wireless and Electrical Depot”. Anyone who knew the record shop I had for 21 years in Cardiff called Catapult will probably laugh at the many similarities between my business and his, despite the hundred years or so age gap. After completing law school the path I choose at 24 was not that of a solicitor, but an unknown one in self-employment and dance music. Catapult was a launchpad for a label, events, DJ school, lecturing, fashion line and community venue. There is no set career path once you go it alone and this is the best bit.


There can be misconceptions in the ways these “going aloners” or entrepreneurs are perceived and it is particularly difficult for creatives to connect with concepts of business and profit, almost as it if devalues the authenticity of their work. An ugly monster of commercial manipulation, materialism or some such other hideous proposition. The reality is that all new ventures are exciting start-ups to be explored whatever the context and this includes creative projects, music and art. The art of business in itself is an imaginative process; an adventure where you dig deep to collaborate, diversify, adapt and ultimately survive.

Increasingly I see the entrepreneurialism term popping up in the educational sphere and indeed it was a Foundation Degree in Music Industry Entrepreneurship that drew me to the University of South Wales in 2012 and precipitated a career change in lecturing. I found it amazing that people could actually gain qualifications in this sector and was curious to decipher the curriculum processes. What I have found are innovative, transferable skills and environments where you can test things out, including yourself. There are definitely natural entrepreneurs engaging with the process, as well as more reluctant innovators, who sometimes find out to their surprise that they like this stuff.

I am aware that this is a very personal account, really just scratching the surface on a subject I’m keen to research further. Very interested in feedback and shared experiences.


Footnote Jan 2017…. Since writing this post a number of people have been in touch (thank you) with information about W.Wiltshire, including this advert from the Rhondda Leader Newspaper 1917. This has enabled me to date more accurately and I’m blown away that Catapult and Wiltshire’s shops co-existed over a hundred years apart! I love the tone of the advert; the way in encourages saving money by riding bikes in a bid to push the brand. Entrepreneurialism and Wales are in my blood more than I know.

Thanks Lucy! Looky here for more info on the excellent University South Wales BA Music Business course


“Wales is a good place for tribes to thrive”: talking music with Lucy Squire

Today I am super, super excited to publish this interview with a long time hero and pal of mine. Lucy Squire: entrepreneur, stalwart of the music community and passionately supporting the local alternative dance scene for longer than anyone would care to remember. Lucy ran dance music store Catapult up until a couple of years ago, put on raves in bank vaults (amongst other locations) and today talks to us exclusively about Catapult, soundsystems, Castlemorton, innovation in dance music and the courses she now teaches at USW. Hero klaxon!


You’re not from Cardiff originally – tell us about where you grew up.

Weston-super-Mare: invaded on bank holidays by punks and mods, booming with old age people homes and rehabs, dead in the winter but NUTS in the summer. People are drawn to seaside resorts for a variety of reasons, but a sense of community was lacking. Against that backdrop, a strong youth culture thrived.

At what age did you start really getting into music?

At junior school I was identified as musical because I could clap to a beat – violin, piano, guitar and a European tour with a Youth Orchestra followed, which I loved.

As a teenager I got into reggae, dancehall, 2tone, punk and a biker’s nightclub there called Hobbits had a big impact on me too (still love Lynyrd Skynyrd  “Freebird”). We used to catch the bus to Bristol and buy wooden crates full of Jamaican 7” imports with no middles. But it was when I first visited Glastonbury Festival, aged 12, I committed there and then to a life of music.

Can you tell me about the original rave scene back then?

In 1989 I went to the Sound Factory in New York, it was life changing. From there I was lucky enough to witness some of the early raves around the M25: Sunrise, Energy, and so on, where the only info released was the phone number to call for directions that took you on road trips often involving hundreds of miles and many wild goose chases.

Things changed with the prevalence of soundsystem culture in the UK. The free ethos and scenic locations overtook the commercial propositions for a while as the youth invaded the countryside. I attended Castlemorton 1992 and totally immersed myself in the culture. I kept a scrapbook of what was happening at the time. There was a DIY ethos where people were getting together and doing innovative things, which perpetuated a creative culture of positivity where anything felt possible. There was also a strong warehouse scene in the north – Blackburn, Manchester, and in Sheffield, where I was studying Law at University.  

A new music emerged that fused with Chicago’s disco scene; a multitude of subgenres were born and suddenly everyone was producing electronic music. The Summer of Love and Acid House are legendary chapters in the rich tapestry of British popular music. I am overjoyed that my youth took place in the 1980s/1990s, it was a lot of fun and inspired me to take the next steps in my life.

When did you move to Cardiff, and why did you move here?

As a postgraduate in 1993 to study a PGCE at Cardiff University.

Tell me about Catapult. Why did you decide to set it up? Give us the background to the shop – where was it first, then about the various places it moved to?

Catapult Records started from my car boot and grew organically from there. Friends had a record shop in Exeter; they supplied me with stock, which I brought to Wales. With support from the Prince’s Trust in 1993 I launched Catapult from a stall in the Castle Arcade Emporium, with a Sony music centre and weekly rental bill of £15. People liked the selection, the ability to listen to records and the general social vibe. We quickly outgrew the space and moved to a unit in the High Street Arcade (via Sidewalk/White Doves basement).  

There were 10 people servicing the Catapult counters at the shop’s peak, crawling over one another grabbing vinyl in a confined space which often felt like a big game of Twister. A broad customer base traveled from far and wide in search of specialist dance music; there was a real community feel that supported the shop. The priority was on service, including the provision of 10 technic 1210 turntable listening posts for customers to trial records before purchase, often for hours, and this is what helped set Catapult apart. Much of our trade came from “regulars”, many of whom became and still are close friends. There’s a book in me somewhere about all the colourful characters we had in over the years.

At the time, Catapult won the Western Mail Welsh Small Business of the Year Award, and become ambassadors for the Prince’s Trust. I went to St James Palace to meet with Prince Charles, which was an experience. Start-up support, especially mentoring, was key to the shop’s success; it was a great shame that the Trust lost its ability to fund new businesses around this time. Today they remain a pioneering charity supporting young people, which I still endorse and support.

It was around this time that I met Simon Thomas after being introduced by Iestyn George who I was curating music for at Union-Undeb, a members’ club, opened by the manager of the Manic Street Preachers. This meeting was a real catalyst as anyone who knows Simon knows how driven and full of amazing ideas he is, coupled with an almost incomprehensible thirst for knowledge.

I love a new project and Catapult provided abundant  opportunities to diversify and explore new territories. Over two decades, Catapult developed multiple sub-brands, expanding the product proposition from retail into fashion, events, label management & education.

The company launched record label “Catapult Records” as a direct response to the lack of physical electronic releases available for Independent Record Store Day. The label focused on Welsh artists and the vinyl format, which became a unique selling point amongst a growing committed audience. To date, there have been nine sold-out releases, one of which (Catapult 007, Earl Jeffers “The Goose”) was signed to Fabric London. The label’s artist Organ Grinder was in demand for remixes/live appearances/radio (Gilles Peterson) expanding the original proposition into artist management and agency.

Our homegrown clothing label “Youth of Britain” was designed, manufactured & distributed in the UK, and 2012 saw ventures into new categories, co-ordinating events, fashion and hospitality with the launch of a series of pop up street food propositions with the collective Street Food Cardiff.

As technology disrupted the vinyl world we moved to a bigger store in the Duke Street Arcade in 2011 stocking production equipment, clothing and a growing DJ School after hours. Cardiff’s Arcades provide a fertile ground for independent businesses, we are lucky to have such central, affordable space: it’s just not the case in other cities.  It is positive to see young businesses like Rock-Ola, Blue Honey & Crates thriving in the centre today.

We finally closed the doors with a heavy heart on New Year’s Eve 2014; the world had moved on with many people perceiving the value of music as “free” and it was time for a change. Retail in this climate is a real challenge.

Alongside the shop, you also put nights on. Can you tell me about those?

Events are exciting; the way the music and those shared moments connect people. I like to DJ and have been involved in an array of wondrous happenings over the years, promoting, mixing, and enjoying!

It is good to connect with the community and see the records that have been bought in Catapult working on the dancefloor. Djing is a highly skilled craft that I will never tire of. The Catapult DJ school was one of my favorite projects.

Having been inspired by my global ramblings, when I moved to Cardiff I was keen to set up some club nights in the city, especially after going to Clwb Ifor Bach (Juice Joint), which became home to Catapult’s first nights in town, a deep house affair called Overdrive. From there we moved to work with Tim Corrigan at the Emporium for a few years, a highlight being when we brought LTJ Bukem (amongst others) to the city in 1994.

We started putting regular events on again in the last few years when the Vaults venue came up. It’s such a unique space, we couldn’t resist. The time was right to introduce a wild drum’n’bass party that fed off the ethos we had with the shop. Experiencing DJs perform at the Vaults with the booth on the dancefloor is as interactive as it gets; there’s nothing tame about it. Cardiff has a wealth of musical talent, there’s an enormous energy and community spirit that comes together.

Today the Vaults is being compared with some of the UK’s most infamous night holes, like London’s Fabric and Bristol’s Motion. It’s been an amazing project to be involved with, people just love it there.

You had a lot of famous DJs do in-stores in the shop. Which were the most memorable of these?

Instores were my favorite thing to do at work. Bonobo, Drop Music, High Contrast, Vibes, Blame, Netsky, Nic Fancilliu, LTJ Bukem all came to the shop to meet their fans and drop tunes. They were all brilliant experiences. At first I couldn’t see how it was going to work in my small shop, outside a club environment (I was really worried about the crowds), but then I experienced the most unique, intimate sets: a real sense of being in the present with a small collective of hardcore enthusiasts. Music translates very differently in different spaces and anyone who attended knows how special those gigs in a small basement in Cardiff were.

Can you tell me about Cardiff’s music scene? What makes it different?

Wales is full of opportunity, often presenting unchartered territories to explore and incubate. There’s a special uniqueness about the culture, it’s a good place for tribes to thrive.

The music scene can be a hard place to operate. what’s it been like, being a music entrepreneur in Cardiff?

The music business is an unpredictable path, it’s a “people” industry, full of colorful characters, and this has been one of the greatest joys. I have worked with many talented, unique individuals who provided good company, new music, untold banter and left inspirational marks. Partnerships and collaborations have been key. I wouldn’t have been able to achieve half the things I have without a great team and this is where much of the pleasure lies. 

There’s been a whole heap of success stories from Catapult employees who made it to the top of their game: most notably High Contrast and his Olympic Opening Ceremony production in 2012. Then there’s Raeph Powell and Richie Vibe Vee at 1xtra, Cally with a glittering international DJ/Production career, Neil Cocker Dizzyjam Founder, Adam Corner music journalist, Stu Grady Graphic Designer, and Helia Phoenix who runs We Are Cardiff. This legacy makes me sincerely happy. Record shops are a great place to discover new music and people; Spotify and Amazon can’t create this kind of community.

Essentially, experience had showed me that the DIY approach works: just grasping the mantle and going for it – I’m wired that way. Today’s landscape is wholly different. The industry is unrecognisable and routes to carve your own niche are never prominent. No-one really knows how things will look in the next decade, as an exciting shift in focus has been brought about via digital culture and the possibilities are endless. 

Tell me about the courses at USW. What makes it different from other colleges? What can students expect to get out of studying here?

Today I am lucky enough to have a new career that I love with equal passion, working as part of a team at the University of South Wales in the Creative Industries sector.

At USW we offer an immersive, creative and practical grounding in music business, developed and delivered by industry experts.

Students are surrounded by artists and get involved with crafting real world projects from day one. Inspiration levels are continuously boosted with master classes and events, there’s loads of collaboration opportunities and an active community environment.

I would have relished the opportunity to study Music Business at University; these courses offer academic routes to the market that just didn’t exist 10 years ago.


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RIP: Catapult 100% Vinyl, Cardiff’s only independent dance music record store


The death of the independent record store has unfortunately been a trope of the changing high street over the past 20 odd years. And it was with a heavy heart that I learned, just after the new year, of the closing of Catapult 100 % Vinyl, which had been Cardiff’s only independent dance music specialist for some years.

There’s an open Facebook group that’s been set up where people who loved the shop (and spent a lot of time there over the years) are encouraged to share photos, videos, and memories of the place. If it was a place you loved, please join (or leave comments beneath this blogpost): RIP Catapult Facebook group.

When I moved back to Cardiff for university in 2000, I went out wandering through the city centre looking for a part time job to support me through my studies. I ended up getting a job in Catapult and spending all my wages on music: vinyl, CDs, whatever. And it was the best investment I ever made.

I had some good times in that shop. Made some great friends there. And bought amazing music there.

I’ll truly miss it, and what it signified for dance music culture in Cardiff. Is this the end of drum and bass in the capital?

We had a couple of photo shoots in and around the shop, during the life of this blog. Here’s Adam Corner, who used to work there, and his We Are Cardiff story about Cardiff’s nightlife

The shop has its fair share of successful alumni too – people who’ve worked there have gone to start record labels, work at 1Xtra and Radio 1, DJ at festivals all over the world, and even top the charts. Below is a short film I put together about Lincoln (aka High Contrast), who I used to work with at the shop a decade ago (argh!), and the album launch party he had with Hospital Records in the store.

I’ve been meaning to do a proper post about Catapult since I started this blog. Guess it just goes to show you can’t wait forever on things you want to do, because life doesn’t wait.

The shop was a massive part of my younger days in Cardiff, as I know it was for so many others. And I’ll really miss it. RIP Catapult Records.

Sounds of the Baskerville 6-8 June 2014 – interview with festival organiser Catapult Records!


Many years ago when I first moved to Cardiff as a student, I did what most people do – went out and found myself a part time job to pay my way through uni. That job was as the Saturday gal in dance music specialist record shop, Catapult Records (back then it was in the High Street Arcade – now it’s just round the corner, in the Duke Street Arcade).

Lucy, Simon and the Catapult crew have been putting on drum&bass nights in the Vaults for some time now – and this year, they’re throwing their first ever FESTIVAL up in Baskerville Hall! I asked Lucy to explain a little bit about the festival and what you can expect.

sound of the baskerville flyer

Q. Tell us about the Baskerville weekend – how did the idea come about?
A. No one else is doing anything like it. We’ve enjoyed taking events to exciting places and these two factors are reflected in the national response to this party.

Q. Why the venue and have you attended any other festivals there – Freerotation etc?
A. The venue itself much like Catapult has a lot of rave history. It hosted its first Fantazia event around the same time we opened our doors, it seemed the perfect place to host this event.

Q. You have a great line-up including Marky and Stamina – what’s the process for deciding who would suit the event?
A. Camping is included in the ticket price & is set in the lawns of the hall. You also have full access to an indoor heated swimming pool, indoor showers and toilets, the comforts you never get at Glastonbury. We had one objective, to put a lineup together we`d never seen before representing the strongest artists in our opinion of drum & bass past present and future.

Q. Tell us about some of the fringe activities happening – what can clubbers do when not on the dancefloor? Why should people get involved and come to the event?
A. The grounds of the stately home itself are a terrific place to chill out, we are enhancing this environment with good food, good music and good times. Camping is included in the ticket price and is set in the lawns of the hall. You also have full access to an indoor heated swimming pool, indoor showers and toilets, the comforts you never get at Glastonbury.

Outdoors you can indulge in sounds from our Safari Truck sound system in the Jungle Jungle Installation, good time vibes from the Tea Club crew along with the party Rolls Royce where you can expect a mash up of wonder and classics where house meets disco meets everything phat with some very special guests. We’re bringing some of Cardiff’s finest street food vendors so you can relax with delicious, fresh food provided by Chucks, Hautedogs, Wood Fire Pizza Inc and the Welsh Coffee Company. You can also shop vintage clothing at the infamous Rockola Reborn stall & source your festival outfits whilst wafting between chill out bars. Not forgetting the outdoor cinema showing some of you fav films & the Saturday night jungle theme fancy dress party.

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Sounds pretty good, eh? Tickets are a bargainous £75 which includes camping and access to all listed onsite fun times!


– Sound of the Baskerville Facebook event

– Catapult Records website

And, if you’re heading along to the festival and fancy yourself as a budding writer, we’d love to get a review of the event on the blog – email us and let us know at wearecardiff@gmail.com!


all the event info is below…

*** Catapult Presents… Sounds of the Baskerville… 6th – 8th June 2014 ***


This summer Catapult Presents ‘The Sounds of The Baskerville’ a fun & fresh party festival set in & around the stunning stately home, Baskerville Hall.

Set in 130 acres of the glorious Wye Valley, Baskerville Hall is steeped in rave heritage as it was a major destination in the 90s with Fantasia, Carl Cox & Groove Rider all making some noise there. Today it is a five star destination for Catapults weekender, uniquely offering both indoor & outdoor partying in its beautiful grounds. Leave behind those stadium sized capacity crowds & enjoy some of the worlds finest drum & bass Djs in an intimate personal atmosphere.

At ‘The Sounds of The Baskerville’ you can enjoy sets from rave royalty such as Dj Marky, Rockwell, Audio, Break, Emperor, Uncle Dugs, Daniel Billy Bunter and many, many more. There will be three indoor arenas full of vibes until 6AM amid a historic country mansion dressed with spectacular laser shows, fully themed decor & stunning sound systems that will take you on a trip back to the 90s. Camping is included in the ticket price & is set in the lawns of the hall. You also have full access to an indoor heated swimming pool, indoor showers and toilets, the comforts you never get at Glastonbury.

Outdoors indulge in sounds from our Safari Truck sound system in the Jungle Jungle Installation, good time vibes from the Tea Club crew along with the party Rolls Royce where you can expect a mash up of wonder & classics where house meets disco meets everything phat with some very special guests. We`re bringing some of Cardiffs finest street food vendors so you can relax with delicious, fresh food provided by Chucks, Hautedogs, Wood Fire Pizza Inc & the Welsh Coffee Company. You can also shop vintage clothing at the infamous Rockola Reborn stall & source your festival outfits whilst wafting between chill out bars. Not forgetting the outdoor cinema showing some of you fav films.

Tickets are priced at £75 plus bf for this unmissable weekender and includes 48 hours of music & three days on site camping.

Come join us make our mark in festival history & don’t miss out on the party that will make your summer unforgettable.

*** LINEUP ***

DJ Marky & Stamina MC *2 hour set*

Dom & Roland
Ulterior Motive
Uncle Dugs
Billy ‘Daniel’ Bunter
Nicky Blackmarket
Ivy Lab
Ant Tc1
Artificial Intelligence
Clive Ingredients
Chemical Ally
Jungle Bones
Neil Trix

Plus support from local legends…

Kooley – Stu Grady – Walshy Selecta – DJ Grudge – Fraktal – Rich Tea – Loktech – Speedo – Sundance – Screwy – Resonate – Coop – Ransom – Lubi J – Kallista – Killer Tom

Hosted by: XL, Alphabetical & Remedy

*** Also Featuring ***

Chucks Burgers – Rockola Reborn – Tea Club – Hautedogs- The Jungle Jungle Jeep – Wood fired Pizzas – Bouncy Castle – Dread Yoga – Late Night Cinema – Party Rolls Royce – Welsh Coffee Co.- The Pop Pharmacy – Chill Out Zones & Bars

*** TICKETS ***

Early Birds Sold Out
2nd Release Sold Out
Standard Tickets £75 plus BF includes camping, parking, swimming pool, indoor showers & toilets. Site opens at 12pm Friday 6th June & closes 12pm Sunday 8th June. Tickets available from these outlets:

Aberdare – IQ 01685 884655
Blackwood – Zaks 01495 226153
Bridgend – Bad Habits 01656 652916
Bristol – Ticket Shop 01179 299008
Caerphilly – Jenius 02920 889105
Cardiff – Catapult 02921 660633
Cwmbran – Zaks 01633 864513
Merthyr – IQ 01685 389240
Newport – Diverse 01633 259661
Pontypridd – Area 37 01443 406201
Porth – Zaks 01443 686000
Swansea – Derricks 01792 654226

& online with Fatsoma http://catapultrecords.fatsoma.com/